top of page

FOUNDER · OPERATOR · GROWTH LEADER

Sustainable sales, smarter processes, real growth.

I built and sold a salon-trusted consumer brand, then rebuilt a claims firm’s operations from the ground up. Give me a goal and a mess; I’ll hand you back an engine.

9498c8c3-254d-474e-8281-cec4d758fe68_edi

FOUNDER, HEALIUM HAIR · EXIT 2023

STRATEGIC CLAIM CONSULTANTS

AS SEEN ON TAMPA BAY’S MORNING BLEND

THE DEAL CLOSERS PODCAST

A WORD FROM BETH

Why you’re here. Let’s get together.

What I bring to a team, in my own words.

The approach

I map the system, set the metrics, and turn chaos into a smooth, scalable engine.

I.

Your business, treated as mine

II.

Clarity people can run with

III.

An engine that scales

I move fast without breaking trust. Speed matters, but so do partners and customers.

Simple playbooks, visible metrics and steady feedback. People do their best work when they know the why and the how.

Faster enablement, fewer handoff misses, cleaner forecasts, measurable event ROI, and growth without chaos.

Experience

2009 — 2023 · FOUNDER & CEO

Healium Hair

Built a salon-trusted brand while solo-parenting after my husband’s passing in 2017. I wore every hat from product to P&L, built systems that ran without me in the room, and sold the business in 2023 with a thoughtful handoff.

2023 — PRESENT · SALES & OPERATIONS

Strategic Claim Consultants

Walked into a Fortune 500 company where nothing had a home. Wrote SOPs for the full employee lifecycle, automated onboarding, rebuilt the CRM, and guided the data merger after a private-equity purchase.

THE NINE HATS I WORE

Founder +

Vision, plans, KPIs, budgets and cash-flow discipline.

Product & R&D +

Formulas from lab brief to shelf, packaging included.

Brand & Creative +

One voice and visual system, from website to bottle.

Supply Chain & Operations +

Forecasts, production runs, vendors, inventory and SOPs.

E-commerce & Digital +

Site, email, SMS and promotions tuned for conversion.

Wholesale & Partnerships +

Salon, distributor and retail accounts, plus collaborations.

Customer Experience +

White-glove support that turned problems into loyalty.

Finance & Compliance +

Bookkeeping, pricing, margin models and labeling rules.

People & Culture +

Recruited and coached a team to higher standards, with care.

By the numbers

$1.03M

Healium Hair sales, 2020

61%

Of sales online in 2020, up from 40%

72%

Approximate margins after the shift to direct-to-consumer, up from 32%

30+

People housed and scheduled through six-month hurricane deployments

IN THEIR WORDS

“The cornerstone of our operation. She is an indispensable resource. We’d truly be lost without her.”

— DANIEL

“She cannot ignore opportunities to improve, streamline, and uplift. To put it simply, she is irreplaceable.”

— BROOKE

“Whenever I’m in a time crunch, she never fails to provide the help I desperately need.”

— JUSTIN

As seen & heard

TELEVISION · TAMPA BAY’S MORNING BLEND

PODCAST · THE DEAL CLOSERS

BEYOND THE WORK

Get to know me

9498c8c3-254d-474e-8281-cec4d758fe68_edi

Click through to my social channels to learn more about my background, family and community engagement.

9498c8c3-254d-474e-8281-cec4d758fe68_edi

LET’S ELEVATE BUSINESS TO NEW HEIGHTS

Let’s talk.

Vision in one hand, a checklist in the other, and a habit of shipping.

© 2026 BETH DI MAIO

bottom of page